[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zenya.cz\/k-cemu-je-dobre-pr\/#Article","mainEntityOfPage":"https:\/\/www.zenya.cz\/k-cemu-je-dobre-pr\/","headline":"K \u010demu je dobr\u00e9 PR?","name":"K \u010demu je dobr\u00e9 PR?","description":"PR je zkratka, kter\u00e1 znamen\u00e1 public relations. Zab\u00fdv\u00e1 se tedy vztahy s\u00a0ve\u0159ejnost\u00ed. K\u00a0\u010demu je to dobr\u00e9? Pokud vlastn\u00edte firmu a pot\u0159ebujete, aby si vybudovala svou pozici a z\u00edskala navrch p\u0159ed konkurenc\u00ed, pak se v\u00e1m n\u011bjak\u00e1 PR agentura bude hodit. Jednodu\u0161e \u0159e\u010deno, PR agentury zaji\u0161\u0165uj\u00ed, dobr\u00e9 vztahy s\u00a0m\u00e9dii, pom\u00e1haj\u00ed vybudovat image va\u0161\u00ed zna\u010dky. Tak\u00e9 vytv\u00e1\u0159ej\u00ed medi\u00e1ln\u00ed...","datePublished":"2018-06-04","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.zenya.cz\/author\/#Person","name":"","url":"https:\/\/www.zenya.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/95e04d59dbd953edbb4078d954ab72cca879b754151ff5a1a9844caae0615e95?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95e04d59dbd953edbb4078d954ab72cca879b754151ff5a1a9844caae0615e95?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zenya.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zenya.cz\/wp-content\/uploads\/img_a321923_w2485_t1533373754.jpg","url":"https:\/\/www.zenya.cz\/wp-content\/uploads\/img_a321923_w2485_t1533373754.jpg","height":0,"width":0},"url":"https:\/\/www.zenya.cz\/k-cemu-je-dobre-pr\/","wordCount":381,"articleBody":"PR je zkratka, kter\u00e1 znamen\u00e1 public relations. Zab\u00fdv\u00e1 se tedy vztahy s\u00a0ve\u0159ejnost\u00ed. K\u00a0\u010demu je to dobr\u00e9? Pokud vlastn\u00edte firmu a pot\u0159ebujete, aby si vybudovala svou pozici a z\u00edskala navrch p\u0159ed konkurenc\u00ed, pak se v\u00e1m n\u011bjak\u00e1 PR agentura bude hodit.Jednodu\u0161e \u0159e\u010deno, PR agentury zaji\u0161\u0165uj\u00ed, dobr\u00e9 vztahy s\u00a0m\u00e9dii, pom\u00e1haj\u00ed vybudovat image va\u0161\u00ed zna\u010dky. Tak\u00e9 vytv\u00e1\u0159ej\u00ed medi\u00e1ln\u00ed kampan\u011b. M\u011bla by j\u00ed p\u0159edch\u00e1zet SWOT anal\u00fdza, kter\u00fd by v\u00e1m m\u011bla \u0159\u00edct, jak\u00e1 \u00faskal\u00ed v\u00e1s mohou potkat. PR tymy v\u00a0kampan\u00edch vyu\u017e\u00edvaj\u00ed rozpo\u010det, kter\u00fd si p\u0159edem stanov\u00ed.Marketingov\u00fd mix se tedy zab\u00fdv\u00e1 celkov\u00fdm v\u00fdrobn\u00edm procesem v\u00fdrobku, zat\u00edmco komunika\u010dn\u00ed se star\u00e1 o propagaci a pov\u011bdom\u00ed o v\u00fdrobku.PR je sou\u010d\u00e1st\u00ed marketingov\u00e9ho mixu i sou\u010d\u00e1st\u00ed mixu komunika\u010dn\u00edho. A\u0165 u\u017e za\u010d\u00edn\u00e1te jak\u00fdkoliv projekt, je d\u016fle\u017eit\u00e9 si nejprve napl\u00e1novat, pro kterou skupinu lid\u00ed je v\u00e1\u0161 projekt ur\u010den, koho chcete ovlivnit. Prost\u0159edkem, bez n\u011bho\u017e se tzv. p\u00ed\u00e1risti neobejdou, jsou m\u00e9dia. Tvo\u0159\u00ed do m\u00e9di\u00ed \u017e\u00e1douc\u00ed obsah, aby se v\u011bd\u011blo to, co je pro dan\u00fd projekt prosp\u011b\u0161n\u00e9. Na druhou stranu pokud se n\u011bco nepovedete, pak se uplat\u0148uje tzv. krizov\u00e1 komunikace, kdy se agentury nebo PR odd\u011blen\u00e9 sna\u017e\u00ed op\u011bt prost\u0159ednictv\u00edm m\u00e9dii probl\u00e9m vy\u0159e\u0161it a vr\u00e1tit firm\u011b pozitivn\u00ed image.B\u011b\u017en\u00fd \u010dten\u00e1\u0159 velice \u010dasto ani nepozn\u00e1, \u017ee \u010dte n\u011bjakou zpr\u00e1vu, kter\u00e1 byla napsan\u00e1 s\u00a0n\u011bjak\u00fdm \u00fa\u010delem, \u017ee se tedy jedn\u00e1 o PR \u010dl\u00e1nek. Dne\u0161n\u00ed politick\u00e9 strany se bez PR opravdu neobejdou.Jedn\u00e1 se tedy o neodmyslitelnou marketingovou slo\u017eku. Mo\u017en\u00e1 v\u00e1s napad\u00e1, \u017ee \u010dinnost PR m\u00e1 podobn\u00e9 c\u00edle s\u00a0reklamn\u00ed kampan\u00ed. Tzv. reklamky pat\u0159\u00ed ale sp\u00ed\u0161e do kreativn\u00ed oblasti. Vym\u00fd\u0161l\u00ed se slogany, reklamn\u00ed spoty atd. PR se soust\u0159ed\u00ed na budov\u00e1n\u00ed vztah\u016f soust\u0159ed\u011bn\u00e9 nejen na z\u00e1kazn\u00edka, ale tak\u00e9 na zam\u011bstnance, nap\u0159. prost\u0159ednictv\u00edm firemn\u00edho \u010dasopisu nebo r\u016fzn\u00fdch eventov\u00fdch akc\u00edch, kde se utu\u017euj\u00ed st\u00e1vaj\u00edc\u00ed vztahy a navazovat kontakty.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu je dobr\u00e9 PR?","item":"https:\/\/www.zenya.cz\/k-cemu-je-dobre-pr\/#breadcrumbitem"}]}]